This great pause caused by the pandemic helped us to develop solutions to new challenges and paradigms by changing the methodology of innovation
Visibles.World General Manager, Gabriel Agustín G. O.
In the midst of the global health crisis due to pandemic in the global economic crisis, many companies and organizations have had to demand the maximum of their capacities to reinvent themselves, get ahead or die trying it-, which has meant a complex present and innumerable challenges for many many industries before us. At the same time this new scenario presents great opportunities for sectors linked to the field of technology such as Visibles World, a company that provides comprehensive communication solutions to entrepreneurial companies, startups, small and large companies in Latin America, national and international organizations that knew how to take advantage of the contingency to come out stronger and diversify their services.
As its General Manager Gabriel Agustín G. O. comments, this pause due to the pandemic affected us in a very positive way since it helped us create solutions to new challenges and paradigms by changing the methodology of innovating and redesigning the business with the aim of benefit more entrepreneurs and to more to associability all in the midst of turbulence and economical and unhealthy nestabilities at the national and global level.
In this context, the international entrepreneur deepens the following interview with E-businesses and the news of his company as they have faced the onslaught of the contingency to get ahead, the government's measure, the consequences of the crisis, in the local and international economy in the near future and the importance of being a member of the Chilean-Belgian-Luxembourg Chamber of Commerce.2003
VISIBLES WORLD, innovation, creation and communication.
What is Visibles.World and what do they mainly do and what is its target audience?
It was born in 2003.It is a micro-business family in constant evolution that is dedicated to providing our clients with comprehensive solutions with a highly personalized service in the field of communications, especially in the photographic and digital audiovisual field.
We have professionals from various areas of communications with whom we work in an associated way, which gives us more flexibility in this contingency period and allows us to create a proposal that optimizes time and resources in this way giving more benefits to our clients- At the same time we are dedicated to create communication platforms.for companies and institutions ,we are the creators of our own advertising and information platforms such as the Italian neighborhood TV and Embassies tv.
Communication is especially photographic and digital audiovisual.We have professionals from various areas of communications with which we function in a social way because it is more exhibited dismissed dismissed from contingency and allows to create a proposal that optimizes time and resources thus giving more benefits.At the same time we are dedicated to creating communication platforms for companies and institutions, we are the creators of our own advertising and computer platforms such as Italia TV neighborhood and embassies. TV
Our target audience is transversal since those who hire our services are entrepreneurs, startups, small and large companies in Latin America, national and international organizations, embassies and binational chamber of commerce.
In what way has the company and its business been affected by this world pandemic crisis?
It has been affected in a very positive way since it helps us to create solutions to new challenges and paradigms by changing the methodology of innovating
Before we were focused on the audiovisual and Photographical events according to a very positive way since it helps us to create solutions to new challenges and paradigms by changing the methodology of innovating if it comes before we were focused on the audiovisual and photographic record of events we took a serious pause during the contingency to allow us to reflect on facing the business and redesign with the aim of benefiting more entrepreneurs and generating associativity.This great pause helped us to develop other very interesting areas such as visible space, quantum visual laboratory, where we are experimenting in applying concepts of quantum physics to the business world and to the audiovisual project, projecting ourselves to become a consultant and thus also be new seminars and in a parallel way we created new alliances with start up as Moniot-cl dedicated to Iot internet of things for the agricultural
Machine learning to produce artificial intelligence software Machine and Deep learning with advanced tangible business solutions. At this time we are specializing in the tourism sector to meet the demands of the current Latin American market, so for example, we can create solutions to optimize resources in the company just by applying this technology as well as having the feasibility to analyze photographs, live videos recorded .to know, for example, the mood of the staff of a company and provide solutions for a better work environment and that they can expand helping to promote their innate abilities to develop the environment work also this performance learning
In addition, in this redesign we have reinforced the services of creating platforms and websites, creation of graphic content, video distance editions, online communication consulting. We also implement the new ministerial platform for our clients and we advance in the field of tourism in excellence, travel of tourism diplomacy business through embassies. TV where we know that diplomats have a lot to contribute on this issue, especially at this time when the tourism business model is changing at the Embassy. TV we also collaborate spreading the cultures, activities and trends in the field of national and international trade through our content.
What type of measures have been taken to face the contingency?
Can we be prepared for this type of crisis? We have taken different measures and compared to other companies in the same field, one of which is the conceptual recalibration and go towards the essence of ourselves as visible World to find our own center and answers And yet we can be prepared for this type and other crises with this and other complementary measures that help to stabilize for a time while you design .The conceptual recalibration consists of seeing external situations as variables without cataloging those labeled with negative emotional concepts, for example a bad signal, because of that situation if we speak it metaphorically in audiovisual terms it is part of only a quarter of a second to an entire film which to know its plot and understand it you have to watch to the end to understand it.
For us, all the situations that happen happen are for the better or to reach an understanding or to develop a new skill. What I mean is that you decide how you receive each situation and it depends on each one how you interpret it or decode.
To your opinion. Is it an opportunity to come out strengthened or reinvent ourselves? of course, it is also a great opportunity to discover our own abilities and the abilities of the other and thus work together.I is also an opportunity to leave the paradigms and repetitive actions or concept that we no longer have and apply what we really want to achieve in our lives and not only in the economic plan this economic plan is only a means to complete our desires and through actions take them to reality , these opportunities for reinvention are comprehensive, I want say that they range from the personal, family, business economic social level in Macro and micro structure for an indefinite time of regarding reinvestment
What do you think about the measure that the government has presented to help companies?,
I do not know them in their entirety and I could partially comment on this since I continue abroad focusing on creating partnerships to grow more internationally and thus favor and help more companies to communicate. What I liked is to see institutions such as sercotec and corfo that focus on the entrepreneur and see more actions by them.
Communities of entrepreneurs are being created that allow us to see that very positive characteristic collaboration, which in the Chilean culture is part of its human essence which is to help each other and get ahead about the government, I think it would be great to be honest And if there are failures or lack of communication towards the citizen, recognize them and focus more on the needs of the country rather than heed. International regulations and not depending on the expectation, although it is observed to observe and analyze them in a parallel way, this would help to remain false expectations of help towards Chile and not remain in a constant experience but to really start acting from the been ,to pass from the thinking to the making then by having and thus avoiding pretending, that is, in tourism, they are looking at goods in the economy through indicators or numerals to match figures from countries in other stages of development .In this aspect, pretending reveals an undiscovered understanding regarding self-esteem and identity of us regarding reinvestment.
What do you think about the measure that the government has presented to help companies?
I dont know all the measures and i can just only talk partially, because i still abroad, in order to focus to create ne associations and grow up in another countries, helping to another business to grow up too.; what i like about the measures is to see chilean institutions such as Sercotec and Corfo that focus on the entrepreneur and see more actions by them, which is to help each other and get ahead about the government. International regulations and not depending on the expectation, although it is observed to observe and analyze them in a parallel way, this would help to remain false expectations of help towards Chile and not remain in a constant experience but to really start acting from the set. Then by having and thus avoiding pretending, that is, in tourism, they are looking at goods in the economy through indicators or numerals to match figures from countries in other stages of development in this aspect, pretending reveals an undiscovered understanding regarding self-esteem and identity of us.
What are your economic expectations for Chile and the world in the medium term?
I trust the economic expectations that materialize in a more collaborative development of strategies and actions in which the measure that we all move forward, the projection can be very positive and by leaps and bounds. I also value what is being seen in economic aid for the middle class and with the fogape credits as well as not only economic aid, but also through technology training offered by sercotec and Corfo . It is also very important for the businessman or entrepreneur focusing on their self esteem keeping on discovering their own abilities specially in contact networks, be they national and international, local, global, family, etc. This would allow the development of Chile with a higher valuation in various topics, including economic, to favor them in the medium term.
What means for you to be members of the Chilean, Belgian-Luxembourg Chamber of Commerce?
For us being an associate of the chamber is a solid sign of trust, friendship and good business where we look to the common good of its members, being part of this immense network that allows a greater well-being through for the family and close friends, not from what they make up in each job of their companies
We associated with Andrea Rojas a few years ago she loved to create new contact to hold face-to-face events so that its partners could expand and get to know each other even more in a country like Chile, which welcomes them although with its cultural differences.With it we created the first series of web chambers of commerce in Latin America called Belgoluk knowing their companies on the other hand today through Anne I have seen that strength of structural new foundations and objective of a Belgolux chamber more focused on the union of each partner to create a business community and offer benefits and tolos to the Partners through the virtual webinar meetings and other measures that have been implemented throughout the year I stand out, Annes initiative called Let's take care of each other, which looks for the food reactor in experience base of the measures implemented in this contingency by the various Bergolux partners.
How do you see the current economic relationship between Chile, Belgium and Luxembourg and the possibility of continuing to grow together commercially?
I see the economic relationship as a great potential to continue exploiting and not only economically, but through economics to strengthen our identities as countries living together in harmony and with economic feedback that only Belgian Luxemburgues and Chileans, we can créate, since my personal point of view I see certain characteristics or similarities in common.For example, on a personal level we are very affectionate and we value the difference as virtues of each nation. This helps to create trust to go together creating robust projects Although flexible in the sense of going step by step in the development of our economies, understanding and uniting our cultural differences in order to complement them and develop new and innovative projects.
Thinking about this great pause in the pandemic helped us develop solutions to new challenges and paradigms by changing the methodology of innovation.
Interview by: Carlos NXO for E-Negocios and Pelle Magazine: https://www.e-negocios.cl/2020/10/28/esta-gran-pausa-a-causa-de-la-pandemia-nos-ayudo-a-desarrollar-soluciones-ante-nuevos-desafios-y-paradigmas-cambiando-la-metodologia-de-innovar/
English Translation: Cecilia Opaso J., Osvaldo Garay R.
